Stop losing deals to
"No Decision"

Stop losing deals to
"No Decision"

Stop losing deals to
"No Decision"

Stop losing deals to
"No Decision"

We'll help you develop a Discovery Playbook and Sales Deck that unlocks the revenue trapped in your go-to-market engine.

  • In 30 days or less

  • For growing B2B companies

We'll help you develop a Discovery Playbook and Sales Deck that unlocks the revenue trapped in your go-to-market engine.

  • In 30 days or less

  • For growing B2B companies

We'll help you develop a Discovery Playbook and Sales Deck that unlocks the revenue trapped in your go-to-market engine.

  • In 30 days or less

  • For growing B2B companies

gtmPRO is powered by Yield Group, led by Gary & Andy, who have transformed Go-to-Market for 50+ companies

gtmPRO is powered by Yield Group, led by Gary & Andy, who have transformed Go-to-Market for 50+ companies

gtmPRO is powered by Yield Group, led by Gary & Andy, who have transformed Go-to-Market for 50+ companies

The Problem

The Problem

Buyers won't buy unless they have:

Buyers won't buy unless they have:

Buyers won't buy unless they have:

Buyers won't buy unless they have:

Decision Confidence

Decision Confidence

Decision Confidence

Decision Confidence

Trust In The Seller

Trust In The Seller

Trust In The Seller

The factors that reduce confidence + trust

are beyond our control and getting worse!

The factors that reduce confidence + trust

are beyond our control and getting worse!

The factors that reduce confidence + trust are beyond our control and getting worse!

Overwhelming number of options

Overwhelming number of options

Overwhelming number of options

Overwhelming number of options

Excessive information with questionable credibility

Excessive information with questionable credibility

Excessive information with questionable credibility

Excessive information with questionable credibility

Increased risk and cost of failure

Increased risk and cost of failure

Increased risk and cost of failure

Increased risk and cost of failure

As a result, more deals are lost to "No Decision"

As a result, more deals are lost to "No Decision"

gtmPRO can help

gtmPRO can help

gtmPRO can help

We help you develop a Discovery Guide and Sales Deck that enable your team to detect indecision, build confidence and unlock lost revenue.

We help you develop a Discovery Guide and Sales Deck that enable your team to detect indecision, build confidence and unlock lost revenue.

We help you develop a Discovery Guide and Sales Deck that enable your team to detect indecision, build confidence and unlock lost revenue.

We help you develop a Discovery Guide and Sales Deck that enable your team to detect indecision, build confidence and unlock lost revenue.

The payoff can be BIG

The payoff can be BIG

The payoff can be BIG

Small changes compound to drive big impact

Small changes compound to drive big impact

Opportunity

3%

Better demo + post-submit experience brings 3% uptick to opp conversion

Win Rate

3%

Enhanced decision confidence for Buyers improves win rate 3 points

Deal Value

2%

Higher quality opps + fit + value delivery enhances ACV by 2%

Cycle Time

-10 Days

Proactively managing buyer process reduces cycle time by 7 days

+32%

New Business Growth

New Business Growth

Our Solution

Our Solution

Our Solution

  1. Who is your Buyer?

  1. Who is your Buyer?

We will help you more rigorously define your Ideal Customer Profile and Buyer Roles to identify the ingredients necessary for a high-performing Discovery process.

We will help you more rigorously define your Ideal Customer Profile and Buyer Roles to identify the ingredients necessary for a high-performing Discovery process.

  1. What is their Problem?

  1. What is their Problem?

We use the "ICP Conditions" identified in Step 1 to clarify the core problems of the Buyer. We also review the landscape of alternatives to solve these problems.

We use the "ICP Conditions" identified in Step 1 to clarify the core problems of the Buyer. We also review the landscape of alternatives to solve these problems.

  1. A Discovery Playbook that works

  1. A Discovery Playbook that works

We will provide you a Discovery Playbook and Sales Deck wireframe, based on the SPICED framework, that will enable your team to detect indecision, build confidence and close more deals. All in 4 weeks!

We will provide you a Discovery Playbook and Sales Deck wireframe, based on the SPICED framework, that will enable your team to detect indecision, build confidence and close more deals. All in 4 weeks!

Getting to Decision Confidence

Getting to Decision Confidence

Building confidence requires answering a few key questions from the Buyer.

Building confidence requires answering a few key questions from the Buyer.

How does it work?
Two Sessions, 30 days or less. Gary will explain.

How does it work?
Two Sessions, 30 days or less. Gary will explain.

How does it work?
Two Sessions, 30 days or less. Gary will explain.

How does it work?
Two Sessions, 30 days or less. Gary will explain.

Pricing

Pricing

$7500

$7500

3 consulting sessions (video calls)

ICP Matrix

Discovery Playbook

Sales Deck wireframe

Project Guarantee (see FAQ)

Get Started

Not quite ready? Schedule an intro call

FAQs

What do I actually get at the end of the process?

What does this cost?

How long does the process take?

What members of the team should be involved?

Can’t we just do this ourselves?

What do I actually get at the end of the process?

What does this cost?

How long does the process take?

What members of the team should be involved?

Can’t we just do this ourselves?

Practical Go-to-Market coaching specifically for B2B software and service companies between $5MM-$50MM in revenue.

Practical Go-to-Market coaching specifically for B2B software and service companies between $5MM-$50MM in revenue.

Practical Go-to-Market coaching specifically for B2B software and service companies between $5MM-$50MM in revenue.

Practical Go-to-Market coaching specifically for B2B software and service companies between $5MM-$50MM in revenue.